Los Angeles-based visualization studio THE THIRD FLOOR (TTF) has had great success preventing such losses for their clients. When TTF delivers pre-visualization to franchises like The Avengers or Star Wars, they mobilize technicians, editors, and artists to create blockbuster scenes with an advanced form of Computer Generated Imagery with digitized versions of actors, sets, cameras, and props. These scenes are indistinguishable from those taken on-set. TTF creates millions of dollars of value in film not wasted, people and equipment not mobilized to shoot, and headaches not suffered by the logistics team.
In August, for a new film, TTF might need fifteen artists who will work offsite in a client’s location and network. Come September, that number may increase to forty-eight, balloon to eighty-four in November, and be back at fifteen after New Year’s. And each person must be provisioned with hardware, apps, data, and then be joined to the client’s ultra-secure network.
Having TTF’s IT team travel to meet every user demand, is out of the question. To get around this, TTF had used VDI on-premises, setting up server hardware remotely for editors to access wherever they worked. This made TTF’s work possible – but it still didn’t alleviate the scalability problem.
To use TTF Director of Technology Jeremy Oddo’s own words:
“Is this hardware necessary?”
This question defines the motive for cloud computing and propels itopia into action.
TTF came to us after a demonstration of cloud desktops at Google offices in LA. They already wanted to go cloud and understood on-premises VDI was their stack’s liability. But they needed a product that could offload the manual work and cut out the clunkiness as their remote workforce was scaled up and down. Here’s where itopia software made the difference:
The final step involves artists bringing their high-class film devices to work with clients (including ultra-sensitive client IP) while accessing their company work session and business services like Microsoft Office, email, and Google Earth (for visualizing locations) via Google Cloud. This way, TTF artists continue to do pre-visualization as they’ve always done but are pleased to find all business ops are now simple, fast, and extremely available.
It’s an inversion of the traditional hybrid data security model, where sensitive data is boxed-up in the cloud and business ops happen inside local devices. Countless companies want to guarantee maximum security without handcuffing their mobile workers. For TTF and others, making client IP local while granting access to hyper-accessible cloud work sessions is a new way forward.
Here’s how Jeremy describes the benefits:
“The reason why the solution makes so much sense is because we can create a bigger divide between our show content that absolutely needs to be secure and not leaked out to the internet. Being able to push that portion up on the cloud, and say, okay, there’s no way that it can touch our show content—that gives us a lot more confidence we’re protecting our clients’ IP, and by extension, protecting us. If they don’t have confidence in us, then we’re not going to get to work.”
Today, Jeremy and the rest of TTF team can enjoy dramatic spikes in workloads without the professional anxiety of securing users and standing up server hardware on tight timelines.
itopia’s software provides scalability and security at an affordable cost, while Google Cloud provides the network that makes anything possible.